Thursday, October 10, 2019

The fall of Apple

Steven Jobs was fired from Apple Computers,on 17th September
1985 because of his fallout from then CEO John Sculley following which Apple stock fell substantially and by the time Steve Jobs came back,the company was 90 days from from insolvency.Apple is now headed towards the same pit in which it was in,20 years ago.
According to CNBC, the company has lost $450 billion in market value since its peak about $1.1 trillion last year.The fundamental reason for this loss is that Apple have stopped innovating.Their product line has remained the same since 2008 except the launch of their smart watch and smart card.If you now ask people why they buy an Apple product instead of the competitor they only have one thing to say which is that Apple products have a status symbol.The USP of nowadays Apple product is that they are sleek looking which according to me is catastrophic.Furthermore,If we take a closer look at the new MacBook Pro.The product is closed end to end and has only single type c ports for connectivity and the keyboard is so slim that the keys have no travel which is not appreciated by many Users around the world.
Apple has to make sweeping changes if it wants to stay at the top of the industry.....  

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